Receiving free AdWords vouchers is like the owner of a TV channel offering to advertise your business free of charge: it's a golden opportunity to reach a huge audience for absolutely free. What's more, Google gives your PPC campaigns wide coverage and fair placement in search results, so it's understandable that advertising vouchers for this market leader are highly sought-after.
An AdWords voucher is usually in the form of a promotional code, which you use in the same way as an online shopping coupon. Entering the discount code at the paying stage will remove the voucher value from the total price, meaning your PPC marketing campaign will be considerably cheaper, and in some cases completely free.
Where can I get AdWords vouchers?
If you're in the marketing business, lots of networking and industry events give vouchers out to delegates, knowing it's a gift everyone will appreciate. Similarly, trade and technology magazines have given out vouchers in the past. Various websites give free AdWords vouchers with purchases, and Google itself often rewards new accounts with an Adwords voucher.
What can I do with a voucher?
The great thing about a free AdWords voucher is that you can try out all the PPC advertising features on Google without risking a penny, and of course, when you see an improvement in traffic, you'll know exactly how to invest your money in future. Here are just some of the features available to AdWords customers:
- Choose keywords that your customers will search for
- Build ads the way you want them to appear in search results
- Set your budget and click payment for PPC ads
- Target your local postcode, town or country
- See the results of your campaign in traffic data
However, the best thing about a PPC campaign on Google AdWords is that YOU decide how much you will pay for each click, and cap your spendings each day; as a result, your AdWords voucher could last quite a while!